When a prospective customer visits your site, chances are “About Us” is one of the first links he or she might click on. It can become a wonderful sales and marketing tool so don't blow it by filling the page with hype, boring mission statements or meaningless marketing fluff. Instead, you should use this page to start building a relationship with the reader. At the same time you can reinforce why you're a better choice than your competitors.
Your “About Us” pages should include:
Write an “About Us” page that is customer-focused, that demonstrates the strengths you, your staff, your company, and/or your product bring to the table, and that highlights important key facts.
Remember, it’s not about you; it’s about your customers. It’s what your experience and expertise can do for the potential client and what your product can do for the potential customer.
To learn more about Writing your ‘About Us’ Page, go the Web123 Help Menu and search “About Us Page”.
This content was imported on 1 Sep 2014
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